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Sacha Poignonnec (R) and Jeremy Hodara (L)
Sacha Poignonnec (R) and Jeremy Hodara (L)

Jovago Becomes Jumia Travel, Expands Horizon

Ebere Chibuzor

In its efforts to improve lives on the continent Jumia Travel, formerly known as Jovago, now aims at creating digital link between African consumers and entrepreneurs.

After four years of successfully establishing and growing its online services as leaders in their markets, Africa Internet Group, now Jumia, has become the prime e-commerce platform in Africa.

Founders as well as co- Chief Executive Officers, Jumia Sacha Poignonnec and Jeremy Hodara said, “We founded our companies with a very strong belief: Internet can improve people’s lives in Africa. Uniting all services allows us to better help our customers fulfill their daily aspirations. This is all possible because people connect to our platform to access those services and products in an environment that we have designed for them, addressing their needs and expectations on quality, choice, price, trust and convenience.”

Speaking at an event in Lagos, Nigeria recently the co-CEOs said Africa Internet Group was connecting its companies into Jumia’s ecosystem with a new vision, “Expand your horizons”. “The new Jumia ecosystem will give access to products and services from its leading platforms”.

Customers can now find on Jumia all their needs; fashion and electronics with Jumia (prev. Jumia and Kaymu)], local sellers with Jumia Market (prev. Kaymu), hotel booking with Jumia Travel (Jovago), food delivery with Jumia Food (Hellofood), classifieds with Jumia Deals (Vendito), Jumia House (Lamudi), Jumia Jobs (Everjobs) and Jumia Car (Carmudi), and lastly logistics services with Jumia Services (AIGX).

Furthermore, sellers will also benefit from this move, by getting access to more traffic and to a greater world of opportunities. Every day, Jumia helps and encourages restaurants, hotels, local sellers, brands, real estate agents, car dealers, large companies and logistic companies to become better, bigger, more performant, thus creating positive impact for Africa.

The founders reiterated that, “Operating under the same brand name reinforces the legitimacy of proposing other services to our customers and to our sellers. We want to have one strong brand that is trusted and loved by our customers across Africa”.

Speaking on the new development, Kushal Dutta, Managing Director of Jovago Nigeria stated that, “This is a big leap forward for us as a group. We have worked really hard to build our brands and this synergy will open more doors of opportunity for us as a company. With this move, we can assure those who book on Jumia Travel world class services at the most affordable prices every single time. We are excited about this and this is a sign of even better things to come.”

“Jumia’s new vision, “Expand your horizons”, expresses the group’s ambition to transform people’s lives through internet, overcoming the ground market challenges of the continent and giving all Africans the opportunity to access high quality services and products everywhere”.

He added, Africa’s No.1 hotel booking website with more than 25,000 hotels in Africa and more than 200,000 hotels around the world Jumia Travel was founded in 2013 by Jumia and was backed by MTN, Rocket Internet, Millicom, Orange among others.

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