The Executive Governor of Cross River Prof. Ben Ayade has appointed Mr. Ikechi Uko of Jedidah Promotions as consultant to help internationalise Carnival Calabar in 2015. Mr. Ikechi Uko also the organiser of Akwaaba African Travel Market in Lagos, Accra Weizo in Ghana and Africa Bantaba in Atlanta, Georgia was hired to extend the flavour of the Carnival beyond the shores of Nigeria.
Prof Ayade desires to add an international flavour to this year’s carnival hence the need to tap Mr. Uko’s extensive global tourism connections. Carnival Calabar is the biggest tourism event in Nigeria attracting close to 2 million people annually. Tagged ‘Africa’s biggest street Party’, the carnival is now 10 years old.
The Governor believes the carnival is now a mature product and should be harnessed properly as an international tourism product. In his first move as International Tourism Consultant, Mr. Uko who also publishes, Travellers and atqnews.com briefed members of the Nigerian Association of Tour Operators (NATOP) on the 2015 carnival.
Mr. Ikechi Uko asked them to make this year’s event better with their global reach. Already many countries have pledged to be a part of this year’s Carnival Calabar he said. After the briefing, the President of NATOP Nkereuwem
Onung promised that all NATOP members will promote the 2015 carnival with 3 days, 6 days and 8 days packages.
Mr. Onung thanked Mr. Uko on the quick move to involve NATOP and its members in the Carnival this year.
Jedidah Promotions a specialised media organisation with offices in Accra, Ghana and Lagos, Nigeria had been involved in handling the media for the Carnival for the last 3 years. It manages media and tourism marketing for Airlines, Hotels and Destinations across Africa