Paramount ruler of Ijebuland, Oba Sikiru Kayode Adetona, popular as the Awujale, has commended Goldberg, a brand from the stable of Nigerian Breweries Plc, for its support of traditional institutions in the country.
Oba Adetona gave the commendation at the 2016 Ojude Oba Festival which held last Wednesday at Ijebu Ode in Ogun State, while receiving the Goldberg brand team which paid him homage at his palace during the festival.
The monarch, who said “nothing binds us more in unity than celebrating our aged beliefs and values,” added “Goldberg is indeed a true brand for always recognizing who we are as a people and celebrating with us.”
Adetona also gave his royal blessings and made pronouncements that Goldberg will reap good fruits for making the Ojude Oba festival a befitting one. He showered praises on the brand and Nigerian Breweries Plc for strongly backing culture and tradition thereby helping to ensure an enduring legacy. He further stated that Goldberg has made innumerable contributions to the overall growth and development of the festival.
Public Affairs Manager, West and Mid-West, Nigerian Breweries Plc, Tayo Adelaja, expressed gratitude to the monarch and the people of Ijebu for finding Goldberg a worthy partner to Ojude Oba festival, saying “We shall continue to contribute to make festivals like Ojude Oba more befitting for the people.”
Accompanied by the senior brand manager, Regional Mainstream Brands, Nigerian Breweries Plc, Funso Ayeni, and other team members, they prayed for long reign on the throne for the monarch.
An age group leader, Egbe Bobayo Okunrin Akile Ijebu, Alhaji Daodu Ishola, said that the Ijebus will always cherish their age long traditions and respect others who do so. He showered encomium on the sponsors for making the festival a truly befitting festival, particularly to “Goldberg lager, Asa Eni Iyi, for your affinity with culture and tradition and for supporting our heritage,” he said.
As part of the brand’s activities for supporting the festival, it opened its Beer Village at the Ijebu township stadium which runs for 12 days, from the 5th to 16th September, where natives and visitors to the city frequently visit to be refreshed, entertained and to network with one another on social, cultural and economic levels. The indigenes expressed excitement about the Beer village as they looked forward to the closing ceremony where lots of household items like Plasma TVs, Generators, bags of rice, vegetable oil are to be won, courtesy of Goldberg.
At the one day festival held on Wednesday were the glowing tributes of a festival that is responsive to social trends, while retaining the tradition of having different age groups come to entertain and renew their obeisance to the traditional ruler. Each age group created the spectacle at the expansive lawn that separated the King and his guests from the crowd which this year, made the festival an inspiring one.
Goldberg has thrown its full weight behind major culture and traditional activities in the Southwest region, and has become the official Beer sponsor of the Ojude Oba Festival of Ijebuland.