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Global Brands, Raumplus, Bang& Olufsen DeepenBrand Equity In Nigeria

…Ambode, Utuama Lauds Presence In Nigeria

Raumplus, global giant in home and interior furnishing and Bang& Olufsen, world renowned home appliances manufacturer are set to redefine luxury living for Nigerian customers. The brands are set to penetrate the Nigerian market and promote the innovative designs and top class quality products to the Nigerian consumers.

Bang &Olufsen is an international design icon and a global symbol of audio-visual excellence. The company produces high end Television sets, and home theater that align with the taste and luxury of the consumers. Raumplus is an interior and home furnishing brand with finesse, quality and superior value for the consumers.

To further connect and bond more with consumers, the brands are redefining their status in the Nigerian market by opening the ultra-modern office/showroom in Abuja for the upwardly mobile consumers with an elitist taste. The brands are set to meet the yearnings and aspirations of the noveau de rich in the Federal Capital Territory.

The franchisee, Mr Adeyanju Adelakun, in his remarks reiterated his company’s commitment to further tap into the enormous potentials the economy offers to expand business operations. He said the two global brands are deepening their brand equity in Nigeria in order to provide high value interior furnishing and quality home appliances for Nigerians.

The two brands are designed to meet the exquisite taste and appeal to the Nigerian audience through innovative and creative products aimed at aligning with their lifestyle.

The opening which attracted crème la crème of the Abuja business community was attended by Professor Amos Utuama, former Delta State deputy Governor, Mr Obafela Bank Olemoh, Special Adviser to Lagos State Governor and several others

Lagos State Governor, Akinwunmi Ambode stated at the occasion that Nigeria’s economy offers huge potentials and opportunities for investors to leverage on and establish their businesses.

Ambode asserted that the economy is big enough for every key player to participate and showcase their business acumen and produce products that meet the taste of the people.

The Governor made this statement at the opening of the Abuja showroom complex of Raumplus-global giant in interior furnishing and Bang &Olufsen-World’s renowned manufacturers of audio and musical equipment.

Ambode who was represented by his Special Adviser, Education, Mr Obafela Bank Olemoh stated that the economy offers a level playing ground for every organization and as a result, urged more business to take advantage of the potentials that abound in the economy.

He commended the foresight of the franchisee, Mr Adeyanju Adelakun in maintain as sustainable business partnership with the world’s renowned brand. He further urged both global organizations to ensure the opening of local factories in Nigeria to further expand their operations.

In his speech at the occasion, Professor Amos Utuama, former deputy Governor of Delta State lauded the emergence of Raumplus and Bang& Olufsen in Abuja which is a strategic move to expand business operations in Nigeria. He said it is laudable vision for the global brands to introduce new innovative products into the Nigerian market.

Professor Utuama said the business model of Raumplus and Bang &Olufsen to meet the desired needs of customers in Nigeria is commendable as the new office complex in Abuja is part of strategic business growth and expansion.


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