As part of preparation for this year’s Calabar Festival/ Carnival, the Special Adviser, Events Management, Governor’s Office, Hon. Kenneth Aklah, has promised that this year’s event would be bigger and better.
The Special Adviser made this promise in a meeting held recently at the Governor’s Office with members of the Carnival Committee.
Hear him, “as we approach December, Calabar is always a place to visit. It is a place that Government consciously put up activities in order to create traffic in flow. The overall essence is that as people come to visit, they see our hospitality and the way we do things. The idea eventually is to see if they can make investment decisions which are available in the State”.
Hon. Aklah pointed out that, value must be added to this year’s carnival in order to attract investors, which is the major aim of the Government, hence, the need for proper planning.
He added that, Calabar Festival is an annual event that showcases the State as a tourist haven endowed with huge Cultural Heritage and a Hospitable Destination for Investment and Leisure.
Responding, the Managing Director, Tourism Bureau Mr. Michael Williams stated that, this year’s festival would be well packaged in order to attract sponsors. He stressed that, the cost of organizing the carnival has increased over the years, hence the need to take pragmatic decisions that would add value to the content and quality of the Calabar Festival/ Carnival.
Mr. Williams also advised that, priority attention should be given to necessities like security, sanitation and electricity during the planning of this year’s festival to avoid any eventuality. In his words, “sponsors need to get value for their money and people buy what suits their brand. Therefore, we must present an excellent standard for us to attract investors”.