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KIA Rio Up For Grabs As Lenovo Kicks Off Nationwide Consumer Promo

Lenovo Technologies has announced the commencement of a loyalty promotion towards making this holiday season more exciting for Nigerians. Tagged “Lenovo National Promo,” the campaign offers individuals that purchase selected Lenovo smartphones from accredited dealers nationwide the chance to win star prizes including a brand new Kia Rio and 10 education grants worth N200,000 each. Instant gifts of recharge cards, movie tickets, Bluetooth headsets and much more are also on offer to consumers at each point of sale.

To qualify for the promo, consumers are expected to send a text message containing their name, device IMEI number and model number alongside the name of the store from which their device was purchased to 33811. According to Lenovo, the winner of the Kia Rio star prize will be selected from among participants that purchase their Lenovo smartphones from any SLOT store nationwide while winners of the 10 education grants will be selected from those who buy from other participating dealer stores.

Winners of the star prizes will be announced on local radio stations, national newspapers and social media channels after selection via a bi-weekly lucky dip process. Numerous customers will also go away with consolation prizes of refrigerators, microwave ovens, gas cookers, blenders as well as Lenovo smartphones and tablets at each draw. The promotion will run between November 23 and December 31, 2015.

In addition to giving its customers the chance to win fantastic prizes, the tech giant will be holding a number of retail activations across the country to deepen consumer engagement as well as provide customers with the opportunity to experience the features and performance of Lenovo smartphones before making their purchase.

Shashank Sharma, Executive Director, Mobile Business Group at Lenovo, Middle East and Africa (MEA) said the promotion will help Lenovo drive significant engagement with its Nigerian consumers while allowing the company to thank them by giving away lots of valuable prizes.

“The Lenovo National Promo is the latest in a string of consumer-focused promotions that we are offering to reward our valued customers. It demonstrates our commitment to providing them with additional value for each smartphone purchase. It also provides us with a platform for showing our gratitude for their loyalty and support all through the year. We look forward to having more activities of this kind in the year ahead,” he said.

Smartphones that are eligible for the promotion include the 5-inch Lenovo Vibe S1, the company’s first dual-selfie camera smartphone and the Lenovo Vibe P1m which boasts a long-lasting 4000mAh battery, a Quick Charge feature and energy saving software alongside a splash-proof Nano coating that protects the device from rain and spills.

–  Isaiah Onwuanumba

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