Smile Communications Nigeria Limited has identified professionalism, passion and content creation as critical in enhancing capacity of bloggers in West African region.
Chief Marketing Officer, Smile Communications Nigeria Limited, Mrs. Alero Ladipo made the remark during a presentation titled, How to Promote Your Blog, at West Africa Blogger Conference (WABC) 2015, held in Lagos at the weekend.
Ladipo said that in as much as bloggers must ensure explicit, informative and clearly defined content delivered with passion and fun, they should not relent in professionalizing in order to attract right businesses to monetize the enterprise.
Essentially, she listed qualities that distinguish bloggers from others to including sticking to their already created niches built on professionalism, unique, responding quickly to trends, invest on the content design, while building loyal audience, relationships and reaching out to experts.
The Company is already preparing grounds to partner with ten (10) bloggers to support them in lifting the platforms to greater heights.
The Smile Communications CMO said, “People think that blogging is habit that anybody can just pick up and start practicing it. However, as we get more people entrenched in consistent growth, it becomes important we make it professional. Essentially, readers visit bloggers for a particular reason. By implication, a blog is not a dumping ground. Stick to the core reason you started the blog and adhere to your principles.
“There is a philosophy that you stick to certain principles even when many people are deviating; it is the same thing with blogs. When you maintain the professional competencies, people will come to partner with you. For instance, on the course of my presentation I randomly asked participants ‘sell me your blog’, which is simply to market the platform, but people fell-flat on their faces. It is important you know what your blog is all about and can sell it. Present it appropriately”.
Ladipo added that for bloggers to attain their expected heights, “they should improve on the marketing and how to communicate. A lot of people do not know how to use the available tools. For instance, everybody talks about social media, but nobody talks about how they can grasp onto the social media. People need to understand about target audience, segmentations, and how to retain people’s interest that they continue to visit your blog; keeping people interested and understand that you are one amongst many.
“That’s the strength you need to have; the tools of marketing and communication and it does not require long sessions of learning. It can be an hour session of going through the principles of marketing and communication at a 101 (introductory) level, because you are not trying to go deeper on the subject, but how to use the tools. Truly, content is king, but you needed to be smart about it. That is where marketing and communication aspect comes in”.