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David Okeme

ADVAN President Canvasses Closer Collaboration Among Marketing Bodies

Afolabi Idowu

President of Advertisers Association of Nigeria (ADVAN), David Okeme, has called on associations and groups within the marketing communications industry to look out for ways they can work better collaboratively.

Okeme said this recently when top officials of Advertising Agencies Association of Nigeria (AAAN) paid a courtesy visit to the National Secretariat of The Advertisers Association of Nigeria (ADVAN).

Receiving the august visitors at their Salvation Street office in Lagos with other members of ADVAN executive, Okeme noted that the move by AAAN to collaborate at a bigger level with ADVAN was a good development for brands and the industry in general.

Explaining that relationship building sits at the edge of client and agency connection, Okeme promptly endorsed the desire of the two industry associations to look at ways that they can connect effectively.

AAAN delegation was led by its President, Kayode Oluwasona. The Vice-President, Ikechi Odigbo and Executive Director, Lekan Fadulapo, were also on the delegation.

Speaking on the visit which he sees as  a decision by two key stakeholders in the industry to foster the spirit of corporation and collaboration, AAAN President philosophically pointed out that the two bodies are “two sides of the same coin which means the two must consciously  work together to always remain a coin”.

He explained that the vision of his new exco was to foster stakeholders understand and that is why they see the meeting as very strategic.

His words, “with this visit and the fantastic discussions that we have started, we believe we are both committed to the same vision, which we believe is lofty and in the interest of the two bodies. In fact, we don’t want to have two parties anymore; the brand is what is central. The two parties are one, in favour of the brand. I expect that going forward, we will do many things in common. There will intermittently be areas we need to align and clarify issues but the spirit that is on now is for increased understanding, collective agreement and promotion of noble visions. Each of these is what we are starting today”.

Oluwasona went further to share with ADVAN exco some key areas, like the Advertising Academy, that will be the major focus of his new executive team.

Acknowledging that advertising plays a major role in the growth of the industry as it helps build trust of consumers in brands, ADVAN President, Okeme, declared that his team will align with and support fully all the programmes from the stable of AAAN.

“The setting up of advertising academy, for instance, will build capabilities within member companies as they continue to enrich consumers experience to help them make right choices in the country’s marketplace”, Okeme explained.


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