Delta Air Lines and New Yorkbased designer Zac Posen are partnering to bring high fashion and function to a different kind of runway as part of Delta’s new uniform program.
With Delta’s plan to create a program for nearly all of its uniformed employees, the Zac Posen partnership will enable the designer make a uniform collection for Delta’s flight attendants and airport customer service agents while advising on the uniform project for Delta’s ramp and ground support agents, Delta Cargo agents and Delta TechOps employees.
Speaking on the partnership, Delta’s Senior Vice President – Marketing, Tim Mapes said “Through challenges and triumphs, the Delta uniform has been a source of great pride for generations of Delta people and continues to serve as a symbol of our values and the world class service for which we’re known. With Zac’s talent and expertise, and in partnership with Delta people worldwide, we look forward to creating a timeless, fashionable and functional new collection that will continue to be a point of pride and symbol of our brand for the 170 million customers who fly with us each year.”
Known for his fresh and innovative designs, Posen’s brand of modern American glamour pairs well with Delta’s brand attributes, and he will be personally engaged throughout the multi-year project. His designs are favored from the White House to the red carpet in Hollywood.
Posen said “I’m thrilled to partner with this classic American brand and look forward to collaborating with Delta employees to understand their wants and needs for the new collection. Together, we will bring everyday elegance and style innovation to the ground and air alike, while making employees look and feel their best.”
Over the next few months, Posen will work with Delta employees to better understand the specialized needs of Delta’s active workforce. The prototypes will then undergo intensive wear testing to ensure functionality and fit before the final collection is produced. Consistent with Delta’s culture, employees will drive the project and be heavily involved in every phase along the way. The new uniform program is part of a larger brand transformation and investment as Delta works to ensure its thoughtful, reliable and innovative brand attributes imbue all areas of the customer experience, including airport facilities, technology and global products and services.
The new collection is expected to launch in early 2018.